Wed 29 Aug 2007
The aikido of behavior modification
Posted by theamericangreen under Environmental
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The goal of this blog is to build publicity, excitement and hopefully funding for what can be conservatively summarized as a really good idea.
We are setting out to make a documentary about Energy Policy in the United States. Sounds thrilling right? Well, we think it can be. This is because this documentary will not focus on the enormity of Climate Change or Public Policy.
There are established celebrity leaders in the fight against Global Warming. Al Gore, Leonardo DiCaprio, Laurie David and David Suzuki, just to name a few. And we salute them for what they have done. At the end of the day, they are responsible for galvanizing a lot of people to action, for opening a lot of eyes. However, movies like “Inconvenient Truth” and “the 11th hour” have also been lightning rods, responsible for a lot of people tuning out or losing interest. They lay out the problems, make sure we all feel pretty bad about it, and then jump back on their jet (subtle dig, we know) and roll out again, leaving us feeling a little… hopeless.
Lets take the 11th hour as our example. Watch this trailer, and then read below the break. [youtube=http://www.youtube.com/watch?v=7IBG2V98IBY]
