Al Gore spent about 45 minutes of An Inconvenient Truth discussing it, Leo’s 11th Hour made some great points about it at the conclusion of the film, but we feel that it is high time for positive change to become the focus of the environmental movement, not the post script. We see why Gore and Leo feel the need to scare the bejeezus out of the world population. I mean, the global issues are a tad scary. This said, practically, the rhetoric of death and the reliance on fear to make people adopt “green” measures is ridiculous. Telling them that unless they change their oil-gobbling ways, their puppies are going to die in a monsoon and their ice cream is going to turn to sewagey ooze will not inspire change, it will inspire hibernation. Telling people that their ice cream will taste better and their puppies will live longer if they embrace green alternatives, now that’s the way to get people’s attention. And the best thing about it? It’s not a lie! Adopting green measures in all aspects of our life can save money, improve quality of life, and…oh yeah…save the earth. So let’s tell people!
Evan A. Variano, Assistant Professor of Environmentalism at UC Berkeley, is trying to spread the word. He states, “Rather than saying ‘This decade is the last possible moment that we can avert climate disaster’ we could say ‘This decade is the first possible moment that we have the technology, understanding, and willpower to build a more secure foundation for our lives.’ In doing so, any effects of climate change, plus a host of unknown future challenges, will be more managable, and the debate about whether climate change is a dire emergency or a negative fantasy will cease.”
This point of view is one gaining some speed in the issue of environmental change, and we’re here to help give it a huge push forward. Ready…1….2….3….
