When it comes to cheaply made, gauze-colored, overpriced furniture, Raymour and Flanigan has got the market cornered.  Their musical ditty, too, is one for the ages, and was first made famous by none other than President Howard Taft: “I can’t get this f***ing jingle out of my head!”  But now the ottoman oligarchy is trying a new selling tactic- I call it the “bouncing ball of flubber” greenwashing attempt.  Check it out:

This is certainly the oddest greenwashing commercial I’ve hit upon yet.  Specifically, I single out this text:

Cardboard becomes something like books or paper products.  Plastic and styrofoam turns into things like toys and every day useful items.  Now that’s truly beautiful.

Whoever wrote this dialogue is not really sure (a) what recycling is for, or (b) how exactly it works.  Apparently, in the R & F recylcing plant:  leftover boxes and plastic tarps have a parade, then start a conga line, and finish by dropping acid and following green balls of flubber into recycling machines.  Instantly, teddy bears and books appear, whirling around in a reefer haze, making the world greener with every bouncy step.  Ah, the magical world of recycling.  I’d like to take a tour of this factory.

Share and Enjoy:
  • Digg
  • Facebook
  • TwitThis
  • Google Bookmarks
  • Reddit
  • StumbleUpon
  • email

Who wrote this one?  Dana Variano is a screenwriter, director, and new media strategist. She is the founder of Where’s My Sled? Productions, and is currently working as Web Content Manager/Producer for a housing nonprofit. Read more from this author